Agency: Harley & Co.
A continuation of the groundbreaking national HIV prevention campaign that debuted in 2022, Season 02 of the Me In You, You In Me campaign pushed the creative boundaries of its first iteration. A new cast of local and national talent, as well as targeted press engagement, extended the social reach of the campaign by nearly 50%, and engagement with the campaign on social media by over 25%.
In the community, the campaign saw more than 9,000 attendees at its local events across four cities, deeply engaging with some of the last remaining safe spaces for LGBTQIA+ people in the South.
Design / Art Direction
A limited edition book that peers into the hidden details tightly woven throughout Jordan Peele’s Us. The book showcases significant objects, their deep meanings and how they build the intensely metaphorical story piece by piece. 3000 books were printed and distributed to members of The Academy of Motion Picture Arts and Sciences.
Agency: Harley & Co.
We brought together six community youth activists from across the country for a photoshoot that reimagined what representation looks like for young people and how they want to be seen – on their own terms. The result was a powerful image library for ViiV Healthcare's Positive Action for Youth Program, working to help end the HIV epidemic among youth and fueling the next generation of leaders.
Agency: Harley & Co.
We brought together six community youth activists from across the country for a photoshoot that reimagined what representation looks like for young people and how they want to be seen – on their own terms. The result was a powerful image library for ViiV Healthcare's Positive Action for Youth Program, working to help end the HIV epidemic among youth and fueling the next generation of leaders.
Additionally, for one night only, we created an immersive pop-up pleasure and intimacy experience designed to transform conversations around desire, intimacy and pleasure. Attended by a powerful group of women, hand selected for their cultural influence and ability to drive change, The S Salon drove top-tier press coverage, unprecedented organic social sharing, and helped launch a new series of activity books that we created in partnership with women and experts from across the country.
Agency: Harley & Co.
New branding, visual language, and messaging strategy designed to leverage the best in consumer brand marketing in the context of creating political change – all through a new dialogue that connects both the left and the right. Inspired by a long, effective history of propaganda, this branding was developed to grow the American Promise community, communicate and educate them on the issue, and change the dialogue.
Agency: Harley & Co.
A first-of-its-kind national HIV prevention campaign, featuring a cast of 6 national and 12 local talent. Through top-tier press, a non-traditional paid campaign, and a wide network of social distribution channels. There was also a powerful on-the-ground movement that launched simultaneously in four cities with over 20 community partners that executed more than 90+ activations.
Creative Direction / Art Direction / Design
Brand design and architecture for Utah’s premier commercial and home developer. Modern and modular with a focus on growing a sustainable community through better design. Produced by Struck™
Art Direction / Design / Experiential Design
For over four years we undertook the challenge of revitalizing Nickelodeon’s 20,000 sq. ft. campus in Burbank, California. The interior design, architecture and playful artwork were created with the intention of reinvigorating their current talent, give them spaces to feel inspired by the brand, its IPs. Now, the campus oozes the brand’s DNA and is drawing in a new age of illustrators and creators. Produced by Struck™
A visual love letter to The Criterion Collection and these select films.
A small, select variety of marks and logotype from over the years; some killed concepts, some final production.
Design / Art Direction / Renderings
We gave the main lobby of the animation studio a facelift by adding texture, depth, color and a story. We reintroduced the primary studio logo in a way that intrigued visitors and staff. We also curated pulls from each of the animated films from 1932 to present which collectively tell the stories of color, creative process and the studio’s legacy. These pieces are the first of multiple installations planned for the space. Produced by Struck™
Design / Art Direction / Curation / Experiential Design
We designed a celebratory space for the past 25 years of Nickelodeon animation through an immersive experience that focused on original creators and their art. We developed a system of immersive moments that both recreated the emotional world of Nickelodeon’s original animated properties and housed original pieces of art and illustrated concepts. Over several weeks fans were able to tour the gallery space at CalState Fullerton.
The space included over 300 pieces of original art, an over-scaled, easter egg-filled living room designed to take make you feel like a kid again, an abstract block sculpture made up of 510 boxes that represented beloved characters, a kinetic machine, and many other pieces that brought the history of Nickelodeon to back to life. Produced by Struck™
Design / Art Direction / Renderings / Experiential Design
We brought Fisher-Price’s DNA to life using brand-centric forms, playful scale and timeless playthings through a highly graphic language, toy-like textures and unique-to-brand displays. This space is currently used to showcase FP’s latest products to potential vendors at Mattel HQ. Only renders are shown to avoid infringement of new product rollouts. Produced by Struck™
An ongoing analog graphic design project which blends the worlds of found-object collage and Swiss graphic design. Nothing digital. Everything placed and mounted by hand.
Design / Art Direction / Concept
This campaign spot for Goal Zero’s Yeti Power Stations shifted focus from a variety of user scenarios to the product itself while creating an emotional pull around the dependence of electrical power. Keeping the product “ever-present”, we slowly revealed that it was the product itself that was powering these scenes and was giving its users the ability to work, play and live after the power went out. Produced by Struck™
Creative Direction / Design
Branding and slug animation for Vanessa and Joseph Winter’s film production company.
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Motion Design by Nick Carpenter
Dir. The Daniels
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A24, IAC Films, Gozie AGBO, Year of the Rat,
Ley Line Entertainment
Creative Direction / Design
We developed a brand and website that represents the science behind MOMA Therapeutics; a biotech company that focuses on the power of molecular machines.
By introducing symbolic forms of time, mechanical gears, motion and an element of disruption we embodied, not only MOMA’s collective scientific approach, but their control of molecular machines through manipulation of rDNA.
Dir. Lukas Dhont
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A24, Menuet, Diaphana Films, Topkapi Films,
Versus Production
Dir. A.V. Rockwell
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Focus Features, Sight Unseen, Hillman Grad Productions, Makeready
Art Direction / Design
There was a need for the world renowned Utah Symphony to speak to new, younger audiences and raise awareness that this symphony is, in fact, composed of award winning, world-class musicians.
By blending the worlds of contemporary music icons and classical instrumentalists, we introduced the unique opportunity to witness performances of historical works performed by rock star musicians within the symphony world.
Dir. Robert Eggers
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Focus Features, Universal Pictures, Regency Enterprises, New Regency, Square Peg, Perfect World Pictures
Dir. Ninja Thyberg
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NEON, Plattform Produktion, Film i Väst, Sveriges Television, Lemming Film, Grand Slam Film, Logical Pictures
Art Direction / Design
The county of Monterey, California needed brand design and a campaign that re-introduced the dynamic nature of the county, its cities and their unique offerings. We developed key messages that spoke to potential visitors about Monterey’s expansive, transformative, other-worldly nature. This reminded visitors that within the county of Monterey lies gems such as Big Sur, Carmel-By-The-Sea and Pebble Beach. By showcasing the county’s versatility we ensured returning visitors that they will never experience the same trip twice. Produced by Struck™
Dir. Park Chan-wook
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Mubi, Moho Film, CJ Entertainment
Dir. Céline Sciamma
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NEON, Lilies Films, Canal+, Cine+, France 3 Cinéma
Dir. Denis Villeneuve
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Warner Bros. Pictures, Legendary Pictures
Art Direction / Design
The UO desired to reach out to new, modern audiences that tend to see the opera as inaccessible, stuffy and antiquated. We reached them without alienating opera buffs by showcasing classic opera titles in a larger than life style. Using colloquial language, stylized coloring and contemporary typography we bridged the worlds of the historical art form and pop culture. We played up the drama. Produced by Struck™
Dir. Hlynur Pálmason
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Snowglobe Films
Dir. Noora Niasari
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Sony Pictures Classic, Origma 45, The 51 Fund, Dirty Films, Parandeh Pictures
Creative Direction / Design
Branding for the Gateway Trail in Mount Shasta, California as it expanded its trail from eleven to fifty-seven miles.
Creative Direction / Copy — Shawna Harch
Dir. Alessio Rigo de Righi & Matteo Zoppis
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Oscilloscope Laboratories
Dir. Todd Field
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Standard Film Company, EMJAG Productions, Focus Features, Universal Pictures
THE ASK — create a casual gathering space inside the Vivint Smart Home Arena that both celebrates the history of the Utah Jazz through the lens of Vivint Smart Home
THE SOLUTION — we brought modern homestyle finishes, materials, lighting, a cookie bar, an enhanced wifi zone and video gaming into one small gathering space. We dedicated an entire wall to a Jazz-Legacy-Scoreboard using blackened steel and LED lighting that married a clean, intentional aesthetic to a rather casual space. Ultimately, it reenforced the Vivint brand while honoring the home and history of the Jazz.
Art Direction / Design / Renderings: Mike De Haan
Creative Direction: Brent Watts
Design: Matt Manes
Production: Colin Greenberg
Dir. Matt Reeves
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Warner Bros. Pictures, DC Films, 6th & Idaho, Dylan Clark Productions
Dir. Darren Aronofsky
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A24, Protozoa Pictures
Concepts for Unita Brewing’s hard iced coffee, limited edition, mango lime, and legacy series.
Art Direction / Design: Mike De Haan
Dir. Audrey Diwan
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Rectangle Productions, France 3 Cinéma, SRAB Films, Wild Bunch
Dir. Mamoru Hosoda
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G Kids, Studio Chizu, Toho
Dir. Kogonada
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A24, Cinereach, Per Capita Productions
Dir. Laura Wandel
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Mubi, Dragons Films, Lunanime
Dir. Sebastian Meise
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FreibeuterFilm, Rohfilm Productions
Dir. Charlotte Wells
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A24, BBC Film, Screen Scotland, Tango Entertainment, British Film Institute, Pastel Productions, Unified Theory
Dir. Joe Crabtree
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VideoShack
His talent, his style, his tragic history, his promising future, his perseverance; an inspiration.
A tribute to River.
Poster design for Cole Webley’s award winning short film Con Amor
THE ASK — create a brand for Maze Therapeutics; a brand that harnesses the power of human genetics, functional genomics and data science to advance the understanding of how to more effectively treat patients with severe, rare and common diseases.
THE SOLUTION — an extremely bold, confident, structured logotype paired with human-focused photography. The logotype itself symbolizes the actual puzzle, or maze, of trying to solve vastly complex problems. Although the task is daunting the mark paired with photography is meant to stabilize and confidently state that Maze is here, as a collective, to solve these problems for their patients.
Design: Mike De Haan
Creative Direction: Scott Sorenson
Design / Art Direction: Tyler Kracht and Kaleena Chung
Look established for Jordan Peele’s 2019 Universal Pictures film Us.
Design / Art Direction: Mike De Haan
We developed a tagline that reenforces the personality of the brand and the easy-to-use nature of their products. The idea of an additional logomark was explored but ultimately killed per my recommendation that the equity of the Yakima logotype is too valuable to make secondary within a system.
An icon system was established as a shorthand for product categories within their site and catalogs.
A typography system was also devised to keep the built-strong, functional, friendly nature of the brand coherent and cohesive.
Creative Direction / Design: Mike De Haan
Copy: Ryan Coons
Design directions for NuSkins 2016 product lineup.
Design: Mike De Haan
Creative Direction: Scott Sorenson
Poster and press kit design for Vanessa Winter’s TV series Devil’s Got My Back
Brand design for a Peruvian-Japanese fusion style cocktail and tapas bar in Salt Lake City, Utah
Design / Creative Direction: Mike De Haan and Souk Mounsena
Black Lives Matter
Poster design for Omar Zamora’s award winning short film Young Americans
Personal hypothetical brand exercise
Concepts for my personal brand
