Campaigns & Rollouts
MIY / YIM ©2022
A first-of-its-kind national HIV prevention campaign, featuring a cast of 6 national and 12 local talent. Through top-tier press, a non-traditional paid campaign, and a wide network of social distribution channels. There was also a powerful on-the-ground movement that launched simultaneously in four cities with over 20 community partners that executed more than 90+ activations.
Positive Action for Youth ©2023
We brought together six community youth activists from across the country for a photoshoot that reimagined what representation looks like for young people and how they want to be seen – on their own terms. The result was a powerful image library for ViiV Healthcare's Positive Action for Youth Program, working to help end the HIV epidemic among youth and fueling the next generation of leaders.
American Promise
New branding, visual language, and messaging strategy designed to leverage the best in consumer brand marketing in the context of creating political change – all through a new dialogue that connects both the left and the right. Inspired by a long, effective history of propaganda, this branding was developed to grow the American Promise community, communicate and educate them on the issue, and change the dialogue.
Risk to Reasons™
We brought together six volunteer community advocates from across the U.S. to be part of ViiV Healthcare's Risk to Reasons initiative. This unique initiative increases awareness and action around HIV prevention and care for Black women of cis and trans experience. With the images we crafted three Activity Books about how intimacy, pleasure and self-care are reasons to address HIV wellness and prevention. Produced by Harley & Company
Gardner™
Brand design and architecture for Utah’s premier commercial and home developer. Modern and modular with a focus on growing a sustainable community through better design.
Goal Zero: Choose Power
National spot for Goal Zero Yeti power stations. We shifted the focus from a variety of user scenarios to the product itself while creating an emotional pull around the dependence of electrical power. Keeping the product “ever-present”, we slowly revealed that it was the product itself that was powering these scenes and was giving its users the ability to work, play and live after the power went out.
MOMA Therapeutics
Brand and website that represents the science behind MOMA Therapeutics; a biotech company that focuses on the power of molecular machines.
WinterSpectre Entertainment™
Branding and slug animation for Vanessa and Joseph Winter’s film production company.