Agency: Harley & Co.
We brought together six community youth activists from across the country for a photoshoot that reimagined what representation looks like for young people and how they want to be seen – on their own terms. The result was a powerful image library for ViiV Healthcare's Positive Action for Youth Program, working to help end the HIV epidemic among youth and fueling the next generation of leaders.
Additionally, for one night only, we created an immersive pop-up pleasure and intimacy experience designed to transform conversations around desire, intimacy and pleasure. Attended by a powerful group of women, hand selected for their cultural influence and ability to drive change, The S Salon drove top-tier press coverage, unprecedented organic social sharing, and helped launch a new series of activity books that we created in partnership with women and experts from across the country.