THE ASK — create a brand for Maze Therapeutics; a brand that harnesses the power of human genetics, functional genomics and data science to advance the understanding of how to more effectively treat patients with severe, rare and common diseases.
THE SOLUTION — an extremely bold, confident, structured logotype paired with human-focused photography. The logotype itself symbolizes the actual puzzle, or maze, of trying to solve vastly complex problems. Although the task is daunting the mark paired with photography is meant to stabilize and confidently state that Maze is here, as a collective, to solve these problems for their patients.
Design: Mike De Haan
Creative Direction: Scott Sorenson
Design / Art Direction: Tyler Kracht and Kaleena Chung