Art Direction / Design
The county of Monterey, California needed brand design and a campaign that re-introduced the dynamic nature of the county, its cities and their unique offerings. We developed key messages that spoke to potential visitors about Monterey’s expansive, transformative, other-worldly nature. This reminded visitors that within the county of Monterey lies gems such as Big Sur, Carmel-By-The-Sea and Pebble Beach. By showcasing the county’s versatility we ensured returning visitors that they will never experience the same trip twice. Produced by Struck™